Timelines & revisions

How long things take, and how changes are handled along the way.

A focused site typically lands in one to three weeks; larger software runs longer and is staged so you see progress along the way.

Revisions are part of the build

We refine against the live preview until sign-off, not after. Changes are expected while a thing is taking shape — that is the point of building in the open.

What keeps it on track

The single biggest factor in a fast launch is quick feedback. When a preview gets a same-day reaction, the next version follows close behind.