Migrations

Moving an established site with its paths, content, and search considerations in view.

Moving to a new site requires a careful account of the paths, content, records, and search considerations already in place. The migration plan begins there.

What we protect

• The important URLs and the redirects they require.
• The search considerations that need to be preserved or re-established.
• The content and data that belong in the move.

How a move runs

The existing site is mapped first, the new one is reviewed in preview, and the cutover plan states the redirects, checks, and contingency needed for the move.

After the cutover

The work after cutover checks the important paths, redirects, and search signals so the next adjustments are made from evidence rather than assumption.