Launch checklist

What we check before a site goes live.

Launch day is the most-watched moment of a project, so nothing is left to chance. Before a site goes public, it runs the same checklist every time.

What we verify

• Every page loads fast on a phone and a desktop.
• Forms, bookings, and payments work end to end.
• Links resolve, redirects from any old URLs are in place, and nothing 404s.
• Search engines can find and read the site.
• Analytics and monitoring are switched on.

After it's live

We watch the site closely in the first days, because the real test is real traffic. Anything that surfaces gets handled fast.