Growth & iteration

A site is a starting point, here's how it keeps improving.

Launch is the beginning. A useful site becomes more precise over time as its visitors reveal how the work is being used.

How improvement works

• Watch how people use the site, and where they hesitate.
• Change one thing at a time, so you know what moved the needle.
• Keep what works; retire what no longer serves the work.

Growth that accumulates

This is not endless tinkering. It is a steady rhythm of small, deliberate improvements that accumulate over time, as search work and useful content do.