Glossary

Plain definitions for the terms that come up in a project.

A short reference for the words that get used around a build. No jargon for its own sake — just what each term means in practice.

Common terms

• Scope — the agreed list of what's being built, written down before work starts.
• Preview link — a private URL where you can see the work in progress before it goes public.
• Takeout — our fixed-scope, fixed-price path for smaller, well-defined jobs.
• Retainer — the simple monthly arrangement that covers hosting, care, and ongoing changes.
• Agent — a system that answers calls and messages and books appointments on your behalf.
• Integration — a connection that lets two tools share data automatically.

Hosting terms

• Uptime — the share of time your site is online and reachable.
• SSL / TLS — the encryption that puts the padlock in the address bar.
• Backup — a saved copy of your site or data that can be restored if something goes wrong.